How to get candy, cakes and pies into one? OH MY… well, we developed a pie crust outer shape, and gave the logo a yummy sweet tooth. With the fun and quirky name, the logo itself had to be fun and quirky, the candy gave the logo the old shoppe feel that the client was looking for and the bright colors makes us think of watermelon and sour apple! We chose to add excitement to the “OH MY!” by going with a heavier fun font.
Another original concept of this logo… gives off a completely different feel from sweet and sour to minty and refreshing.