Beth Motta Design & Marketing

Engage NY Website

The purpose of this site is to act as a guide for educators, administrators and education networks within the state of New York while implementing the latest common core learning standards. The site entails robust curriculum lessons and resources in various school subjects, networking capabilities and interactive videos.

Engage NY Icons

The biggest challenges faced within this design derived mainly from the content organization and overall structure. The goal was to take the complex content and functionality, and present it in a comfortable and user friendly layout for users with various levels of web experience. With many different content types, it was extremely important to maintain consistency, establish a successful user flow while navigating from one section of the site to another and visually establish relationships between similar types of content. For look and feel, the client wanted to stay away from looking too corporate, so we used some fun bright colors as accents along with subtle grays and blues for a soothing and non-intimidating tone. We are responsible for site planning (in conjunction with Gotham City Drupal) and UI design. This site was developed by: NY Engage.

Website/Design  .  Strategic Planning and Content Organization

Engage New York Website Design Concept Engage New York Website Design Concept
Engage New York Website Design ConceptEngage New York Website Design Concept Engage New York Website Design Concept