The biggest challenges faced within this design derived mainly from the content organization and overall structure. The goal was to take the complex content and functionality, and present it in a comfortable and user friendly layout for users with various levels of web experience. With many different content types, it was extremely important to maintain consistency, establish a successful user flow while navigating from one section of the site to another and visually establish relationships between similar types of content. For look and feel, the client wanted to stay away from looking too corporate, so we used some fun bright colors as accents along with subtle grays and blues for a soothing and non-intimidating tone. We are responsible for site planning (in conjunction with Gotham City Drupal) and UI design. This site was developed by: NY Engage.
Website/Design . Strategic Planning and Content Organization