A brand-new company looking for help with their brand, Mass Care Link needed a visual identity and the right voice to target to their dual audiences: customers and professional caretakers. We created a friendly logo using corporate blues, but added some warmer complimentary colors across the marketing materials and website to infuse the professional feel with a friendly glow. We developed content for their marketing brochure and website, and created a visual hierarchy for their two most notable targets, caregivers and members. Now Mass Care Link can focus on providing support instead of worrying about their website and collateral.
Branding and Identity Set . Website . Content Development . Brochure