Coastal Foodshed creates local programs to help farmers and makers sell healthy foods and products to the community.
Through a detailed discovery process we focused on getting to know the ins and outs of Coastal Foodshed’s programs and mission. We were very excited about their non-profit organization and were eager to get started.
Branding need: lack of coherence within existing marketing materials and program logos; lack of branding control with third party vendor usage
Our solution: Redesigned program logos to work individually as well as cohesively as a set; Create a graphic standards guide for brand distribution; Redesign marketing materials with design assets to build individual program brands as well as umbrella brand awareness
Communication need: Overcome complexities in messaging due to multiple programs and audiences
Our solution: Create content which speaks to the shopper, the vendor and the donor while using calls-to-action to cross-promote one another
Website development need: Hard to update website CMS with buggy page builders
Our solution: Eliminate all page builders by redeveloping a custom-designed website with easy-to-update custom fields integrated with WordPress blocks. View Website
Budget challenge: address immediate needs to work within funding limitations
Our solution: Come up with a scalable marketing plan to meet their budget needs
Designed with unified style, typography and colors.
Complimentary to the brand.
