Coastal Foodshed creates local programs to help farmers and makers sell healthy foods and products to the community.
Through a detailed discovery process we focused on getting to know the ins and outs of Coastal Foodshed’s programs and mission. We came up with a scalable marketing plan to meet their budget needs and work within funding limitations. We were very excited about their non-profit organization and were eager to get started.
We redesigned their program logos to work individually as well as cohesively as a set. We also created a graphic standards guide for brand distribution, and redesign marketing materials with design assets to build individual program brands as well as umbrella brand awareness.
Complimentary to the brand.
Overcome complexities in messaging due to multiple programs and audiences
Create content which speaks to the shopper, the vendor and the donor while using calls-to-action to cross-promote one another
Hard to update website CMS with buggy page builders
We eliminated all page builders by redeveloping a custom-designed website with easy-to-update custom fields integrated with WordPress blocks.
