GFRCFP is an all-volunteer food pantry providing Fall River and neighboring communities with free food.
For some time, The Greater Fall River Community Food Pantry (GFRCFP) relied solely on Facebook for online marketing. For this reason, their brand awareness was lacking and they were were unable to clearly communicate the Pantry’s mission. First, we polished their logo by simplifying the illustration, tweaking the color palette and modernizing the typography. Then we custom built and designed a website that does the following:
Now instead cramming small bits of content into a Facebook posts, the Pantry can deliver more information to their prospects and raise more to fight hunger in their community.
Building brand awareness with design consistency and content throughout all material.
“We engaged Beth Motta Design 3+ years ago to upgrade our digital marketing presence — website redesign, new SEO marketing, Facebook, SEM etc.
Her results were game changing for the food pantry:
1. The website direct donations, which she created, are now the second largest donor group for the pantry — raising thousands of dollars each year from hundreds of donors.
2. Her SEO work has resulted in over 5,000 visitors a year to our website — she added bilingual capabilities last year (Spanish and Portuguese).
3. We received annually several large donors (Over $1000) gifts from companies and individuals who never visit the pantry and only know us through the website.
We are thrilled to have her continue to work for us with a Billboard campaign (space waste donated) last year and in 2025 she is leading our big donor marketing campaign with a combination of direct marketing and digital marketing. From Arthur Sweetser, Board of Directors, Greater Fall River Food Pantry.