Greater Fall River Community Food Pantry

Facing Facebook Limitations

For some time, The Greater Fall River Community Food Pantry (GFRCFP) relied solely on Facebook for online marketing. For this reason, their brand awareness was lacking and they were were unable to clearly communicate the Pantry’s mission. First, we polished their logo by simplifying the illustration, tweaking the color palette and modernizing the typography. Then we custom built and designed a website that does the following:

• builds brand awareness with design consistency and content
• connects with the community through high resolution photography rather than stock images showing actual volunteers
• states the pantry’s mission and purpose
• highlights and recruits partners and volunteers
• increases donation revenue with lead generation and integrated Give Lively donation form
• keeps the community informed with a news section

Now instead cramming small bits of content into a Facebook posts, the Pantry can deliver more information to their prospects and raise more to fight hunger in their community.

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