The Hudson Transportation Management Association is a division of the Hudson County Improvement Authority. They offer Hudson County businesses, schools, employees, residents, and travelers the resources and tools to simplify travel, enhance the daily commute, improve business productivity, improve safety and assist in lowering carbon emissions for a better environment.
Hudson TMA had an outdated website which was not mobile-friendly and lacked content organization. When Katherine Marshall, of Crane Design presented us with her design and sitemap, we knew the vast amount of content and varied customer based would pose a challenge for information organization and a complex menu system. We developed a custom WordPress site with backend category selections, content relationships and video references in order for the content to appear correctly in the front end and in the appropriate menu. We integrated MailChimp forms for lead generation and list management specific to seasonal programs and events.
“I have always relied on professionals to produce and maintain anything technical in my company. As an indication of my need to have such complete reliance, I still have yet to fully master the remote control on my TV. I’m old school and still don’t fully understand the technical language, but in spite of that, I have a top of the line website thanks to the development expertise of Beth Motta Design. My website functions well and I have not encountered problems or difficulties. The staff at Beth Motta Design are experts that can be counted on to accommodate the client, make any requested changes quickly and without error. The costs are always reasonable and the results exceed expectations. From Jay DiDomenico, Director, Hudson TMA