Medallion Retail is a retail marketing agency centrally located in New York that plans, creates and produces in-store signage, display and shopper experience programs.
Medallion Retail’s previous website, built in Drupal, wasn’t working for their in-house content management needs nor was it getting the traffic they desired. Their goals were to not only to offer a more intuitive and simple user experience, but to also improve Search Engine Optimization. Since they don’t have an in-house development team, they were looking to partner with us to help build out their design team’s dynamic vision and transfer their existing website content without losing their existing SEO rankings. Together, we collaborated on digital marketing and development solutions to help them meet these goals. With clean code, optimized mobile solutions, and integrated SEO tools, we worked along side their design team to help build a higher-ranking, fast-loading website which integrated with their email marketing campaign and CRM platform. We also consulted on ways to integrate their sister brand MR-Pop-up into their main site for a non-competitive search strategy, and built their blog using accelerated mobile pages.
Seeing an increase in SEO and gaining client conversions from their website, we continue to partner with Medallion Retail in providing web development updates to their own site as well as extending our web development services to some of their own clients.
A customized map feature visually shows customers what’s nearby and matches the Medallion Retail brand, a search and filter feature allows visitors to find relatable blog content.
“Beth and her team helped us develop a more simplified navigation and much improved UX overall. She also made a lot of recommendations for improving our SEO and the best plugins to incorporate to ensure the site ran as optimally as possible. From Noelle Pistilli, Senior Project Manager