A local takeout restaurant and catering company, which specialized in chicken wings, sandwiches, sides and barbeque.
This energetic dude needed a bad-ass brand to cater to the needs of his target audience—wing lovers, foodies, corporate businesses, wedding planners and big dudes who love to eat. From football parties to backyard weddings, their brand and catering design needed to be full of personality — fun and energetic but still look professional and maintain credibility. We worked with them to create a rocking’ logo, and an identity set which included, sticker labels and gift certificates. We created a custom website which integrated directly with their POS system, Toast. Facing limited customization options within their POS, we were still able to help out with branding their Toast pages for seamless transitions and positive user-experiences for their customers.
Integrated gift cards, loyalty programs, catering faqs, online ordering links, and POS integrations were built directly into the site to create a seamless customer experience and make online transactions simple and accessible.
Seasonal catering menus and special holiday promotions required ongoing menu updates and marketing support. We designed custom on-site ads, social media graphics, and email campaigns to help drive attention and increase orders — all optimized for mobile, tablet, and desktop experiences. We also created special seasonal menu pages for holiday orders.
Catering and takeout menus were thoughtfully organized with clean branded typography and appetizing imagery to create an easy, visually engaging ordering experience.
We extended the brand across business cards, printed menus, gift certificates, and more to build strong local recognition and ensure consistency across every customer touchpoint. We also provided both vertical and horizontal logo variations to ensure maximum versatility across different applications.
Every email starts with a strong header. We designed automated email campaigns with a playful, personality-driven approach — using humorous chicken-themed visuals to entertain customers while keeping the brand memorable and engaging.
A strong storefront sign is essential for drawing in customers. We designed an eye-catching exterior sign to improve visibility for a location set back from the road, while giving the brand a polished, elevated presence in the area. In addition, we created a branded table banner to maintain consistency and help the business stand out at events.
“BMD&M knocked it out of the park! Our logo is better then we could’ve ever imagined! They brought our brand to life and have made it consistent across all our materials. Our customers have really responded well — we get nothing but compliments on it. From Eric, Owner of The Bearded Chicken