Small tweaks went a long way with these product labels. Since current customers were already familiar with the product and the brand, the new labels had to be recognizable to them. With minor refinements, I cleaned up the look, tweaked the color palette to be more complimentary and strengthened the brand. In all, the new labels have a cleaner look, and will be more eye-catching on a store shelf.
before (not designed by Beth Motta Design)
after (designed by Beth Motta Design)
