Mass Care Link, Inc. is a Massachusetts-based healthcare program that helps adult foster caregivers access financial assistance and qualify to receive the support they need to care for loved ones at home.
Mass Care Link (MCL) initially reached out to BMD&M as a startup in need of a compelling visual identity and an effective communication strategy to showcase their services and value. We crafted a brand that not only stands out in a competitive market but also strikes the right balance between professionalism and approachability, catering to both patients and caregivers.
As MCL has grown from a small startup to one of the top three players in its field, we’ve evolved their marketing strategies alongside their success. Our work has helped generate high-quality leads, enhance customer communication, and streamline internal processes. By optimizing their website, we’ve reduced unnecessary phone calls and filtered out non-qualified candidates, allowing MCL’s team to focus on what matters most.
To ensure a seamless user experience, we’ve integrated various lead forms directly with MCL’s medical CRM system. This integration allows for smooth data collection and follow-ups, while custom-designed email marketing campaigns, built within their medical software, help maintain ongoing communication with patients at every stage of their caregiving journey.
Our partnership with MCL has deepened over time, becoming their go-to marketing team. Our expert Google Ads analysts manage campaign budgets and keyword strategies, ensuring maximum return on investment by driving quality traffic. The custom-designed website features a streamlined user experience that supports MCL’s growth and strengthens their position as a leader in the industry.
MCL’s website is custom designed and developed with the following features:
“Beth and Kim helped strengthen our credibility and establish trust with our customers by developing a clean and professional look, balancing corporate tone with friendliness and warmth. Our target audience ranges from low-income family members to professional caretakers. Beth and Kim excelled at writing our complex services with clarity and just enough detail, providing our different audiences with the info they needed in an easy-to-understand format. From Tara Araujo, President of Mass Care Link, Inc.