Pearson Pilings is a manufacturer of sustainable, environmentally friendly, composite pilings for residential and commercial docks and piers, osprey nests and home foundations.
Pearson Pilings was attracting some organic traffic with their original website but only to one service. Looking to overcome product education hurdles and extend his reach, we knew Mark Pearson needed a new site, a clearly presented value proposition and a stronger online presence. We refreshed the existing logo with modern typography and colors and carried this brand throughout their new custom web design. We developed an immediate as well as monthly content strategy around the various target markets and the product benefits and placed strategic calls-to-action around the site. Leads increased by 150% and page views have gone up beyond the original stilt foundations pages.
Sean Maiorano’s capabilities of being able to photograph products from the air and underwater added to the effectiveness of the educational content as well as highlighting project profiles.
Our content marketing strategy aligned keywords with informative content that answered user’s questions. So Google elevated the article as a featured snippit so users could find it faster.
Like the website, Pearson’s original logo (pictured left) needed a refresh from the outdated look and desired to reflect the sustainable product. We tweaked the typography, illustration and color to create a modern umbrella brand to be carried out through all Pearson products.
“We hired Beth Motta Design and Marketing initially to freshen up our web site. They exceeded our expectations. We were able to measure the increase in leads after the site went live. Our customers were the first to notice the change and commented positively to us. After working with Beth and Kim, we began to branch out into other areas of marketing we were not addressing. When speaking with customers who have visited the site and received marketing material, we are able hear their increased knowledge of our product. From Mark Pearson, President